The Impact of Branded Umbrellas for Corporate Events
As we kick off 2025, the grey skies and damp conditions of January can sometimes feel like a bit of a downer. But for businesses looking to make a strong impact in the early months of the year, this typically gloomy time offers a golden opportunity to boost brand visibility and stand out in a crowded marketplace. One of the best ways to cut through the January fog and create a lasting impression at corporate events is with the power of branded umbrellas.
Whether it’s a trade show, a corporate retreat, or a New Year conference, branded umbrellas offer a perfect blend of practicality and visibility, making them an ideal promotional giveaway for businesses in Ireland. Not only are they a thoughtful and functional gift for attendees, but they also provide a unique and long-lasting opportunity to showcase your brand. In this blog, we’ll dive into how businesses in Ireland can turn the January gloom into a brand boom by incorporating branded umbrellas into their corporate events.
Why Corporate Events in January Need Branded Umbrellas
Corporate events in the first quarter of the year come with their own set of challenges, including cold weather, low attendance, and the general post-holiday slump. However, the early part of the year is also an ideal time for businesses to reconnect with clients, partners, and prospects after the festive season. It's a chance to refresh relationships and start the year with a strong marketing push.
In Ireland, where we’re all too familiar with the ever-present rain and unpredictable weather, giving out umbrellas as part of your promotional efforts can be a great way to make sure your brand stands out. With high-quality, durable branded umbrellas from iBrolly, you can turn the dreariness of January into an opportunity to leave a lasting impression on event attendees.
The Practicality of Branded Umbrellas as Corporate Swag
While it’s tempting to hand out trinkets or swag at corporate events, not every promotional item will leave a lasting impact. However, branded umbrellas are practical, durable, and useful—especially in Ireland where the rain never seems to take a break. Here are some reasons why iBrolly umbrellas make the perfect promotional product for corporate events:
Weather-Proof Your Brand: In Ireland, a good umbrella isn’t just a luxury—it’s a necessity. Giving away high-quality umbrellas means your attendees will have a tool they can actually use, not just another item gathering dust in a drawer. Every time they open the umbrella, they’re reminded of your brand, ensuring long-term visibility.
Practical Gift: An umbrella is something that will likely be used frequently, especially during the early months of the year when the weather is at its most unpredictable. And because umbrellas are a functional gift, recipients are more likely to keep them for years to come, continuing to promote your brand long after the event is over.
Brand Exposure: Umbrellas offer excellent brand visibility. With a large surface area to work with, you can create striking, eye-catching designs that showcase your company’s logo, colours, and message. Every time the umbrella is used, it acts as a walking advertisement, keeping your brand visible in both urban and rural settings across Ireland.
Durable and Long-Lasting: When people receive a promotional product, they often expect it to be something they can rely on. iBrolly umbrellas are designed with wind-resistant frames and high-quality materials that ensure they last. This makes them a valuable item that recipients won’t throw away after a short period, increasing the longevity of your brand’s exposure.
Perfect for Corporate Events in January
The start of the year brings with it a variety of corporate events—from trade shows to conferences and retreats—and branded umbrellas are the perfect addition to your marketing strategy. Here’s how they can work in different event contexts:
Trade Shows and Conferences
January is a popular time for business trade shows and industry conferences, where companies from all sectors gather to showcase their products and services. With hundreds of exhibitors, standing out in the crowd can be a challenge. Offering branded umbrellas as a promotional giveaway ensures that your booth will be memorable, and attendees will leave with a useful item that reminds them of your brand.
Instead of the usual pens or notepads, an umbrella is something people can’t just toss into a drawer. It’s something they’ll keep in their car, in their office, or with them on the go—giving your company constant exposure. In addition, branded umbrellas are great conversation starters and can draw people to your booth, increasing foot traffic and engagement with your brand.
Corporate Retreats and Team Events
Corporate retreats in January are all about setting the tone for the year ahead—whether it’s a leadership conference, a team-building event, or a motivational retreat. Providing iBrolly branded umbrellas to employees and attendees adds a nice personal touch to the event. It’s a practical gift that can be used on the day, helping your employees or clients stay dry in typically Irish weather, while also reinforcing your commitment to their comfort and well-being.
Furthermore, branded umbrellas serve as a great reminder of your corporate values, reinforcing the positive atmosphere you’re aiming to create during the event. It’s also an effective way to subtly communicate your company’s commitment to quality and attention to detail, values that will resonate well with both employees and clients.
Product Launches or New Year Events
January is a prime time for new product launches and other business initiatives. If you’re hosting a New Year event or launching a new offering, branded umbrellas can be the perfect way to get your brand noticed. Not only will they provide practical use during the event itself, but they’ll continue to serve as a reminder of your new launch once the event is over.
By offering eco-friendly branded umbrellas, you also show your audience that your business is committed to sustainability, a value that is becoming increasingly important for Irish consumers. You can incorporate messages of environmental responsibility into your event or marketing materials, ensuring your brand aligns with growing consumer demand for green products.
How to Maximise the Impact of Branded Umbrellas
To make the most of your branded umbrellas at corporate events, here are a few tips to ensure maximum visibility and impact:
Custom Designs: Work with iBrolly to create eye-catching designs that incorporate your company’s colours, logo, and messaging. A vibrant, bold umbrella will stand out in the crowd, ensuring your brand is noticed.
Distribute Strategically: While giving umbrellas away at a trade show or conference is a great idea, consider offering them as a premium giveaway for attendees who engage with your brand, such as signing up for a newsletter, visiting your booth, or attending a talk or seminar. This can create a sense of value and exclusivity.
Encourage Social Media Sharing: Ask event attendees to take photos with their umbrellas and tag your company on social media. This encourages user-generated content and helps extend the reach of your brand beyond the event itself.
While the January gloom may seem like a challenge for businesses looking to stand out, it’s also an opportunity to boost your brand visibility and create lasting impressions. By choosing iBrolly branded umbrellas for your corporate events in the first quarter of the year, you’re not only giving attendees a useful, long-lasting gift but also aligning your brand with quality, practicality, and sustainability.
So, whether you're attending a trade show, hosting a corporate retreat, or launching a new product, make your brand boom this January with the simple but effective power of a branded umbrella. Rain or shine, iBrolly will keep your brand visible all year long.